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Manual screening is costing you time, money and tenants—here’s how to fix it

Published on
February 18, 2025
March 2, 2025
Written by
Findigs Team
Category
Process automation & efficiency
A path showing an applicants journey from apply to approve

A rental application comes in at 7:30 p.m. on a Friday. The applicant is a working mom with a busy schedule, and like 82% of consumers, she expects an immediate response—even after hours. She'll likely wait until Monday for a reply, leaving her in limbo or applying to backup properties over the weekend.

This scenario plays out regularly in rental housing—most applications arrive after business hours, especially Thursday and Friday evenings. People need time to gather documents and complete detailed forms, which often happens after work and family commitments.

Property managers often think they must choose between thorough screening and quick decisions. But what if you could have both? What if you could strengthen your screening criteria while giving renters same-day answers?

At Findigs, we screen tens of thousands of rental applications weekly, and we've learned what works best. We've watched property managers build better screening processes that give their teams room to breathe while keeping their high standards intact. Ready to create a screening process that gets you solid answers quickly, so both you and your future residents can move forward with confidence? 

Let’s take a closer look at how to do exactly that. 

Why aren’t property managers automating more?

Property screening seems like the perfect opportunity for automation—it involves processing high volumes of information with repetitive tasks. Yet many property teams still use an intensely manual process. 

Why is that? Here are the main hurdles to automation in the industry:

Incomplete applications 

If you've ever been responsible for reviewing applications, you know that submissions often come in lacking crucial information about the applicants' work, income, or housing history.

 When this happens, your team starts chasing documents, sending follow-up questions, and trying to clarify details with applicants. Meanwhile, renters don't have clear visibility into exactly what they need to provide, so they keep asking for updates. All of this creates delays that could be avoided.

Context switching 

It usually goes something like this: a leasing agent starts reviewing an application, notices missing information, and emails the applicant. While waiting for a response, he moves on to other applications or tasks like showing a unit. Later, when the applicant sends the missing details, the agent has to refamiliarize themselves with the original application. This pattern repeats throughout the day, making it hard to focus and work efficiently.

Limited underwriting expertise 

The truth is, for most property teams, screening isn't their primary role—they haven't come from mortgage underwriting backgrounds. Plus, leasing teams face turnover of 33%, compared to the average 22% for other industries, which makes it hard to maintain consistent screening practices.

Balancing speed with thoroughness 

Let's say you could simplify your screening by just looking at credit scores. That would speed up the process and make automation easy to apply. But narrowing your screening criteria opens you up to other risks, including vulnerability to fraud or approving tenants who won't be able to afford their rent due to circumstances that credit scores alone won't reveal.

Room for improvement

Looking at the numbers across the industry, we see 93% average occupancy and 11% delinquency rates. Estimates show about a million dollars lost yearly to rental fraud per property manager. Of course, these figures vary based on portfolio size, but they point to room for improvement in occupancy, resident quality, and collections. 

The question is: How do you build a thorough screening process while still making room for automation that helps you make faster decisions and fill units quickly?

It starts with your rules 

Believe it or not, how effectively you can automate your tenant screening process starts with one foundational piece: Do you have clear rules that can be consistently applied to every application? For most property management companies, the answer is no.

The income puzzle

Take a typical set of rules: 

  • 3x income to rent requirement
  • Automatic approval at 650+ credit score
  • Guarantor option for scores between 600-649
  • Double deposit for applicants without a Social Security number

Simple enough, right?

But let's look closer at just the income requirement. Does "3x income" mean two weekly pay stubs? Sixty days of bank statements? What about a teacher who makes $60,000 annually but doesn't receive paychecks in summer? 

You might say, "Well, we know they’ve been teaching for two years, we’ll use their annual salary." That makes sense—but it also means someone needs to make that judgment call.

Same rule, different stories

Or consider the Social Security number requirement. An international student and a U.S. resident small business owner might both lack SSNs, technically falling under the same "double deposit" rule. But these are very different situations that might warrant different approaches.

The "two leasing agents" test

Here's a revealing exercise: How confident are you that any two members of your leasing team would reach the same decision on a given application? When we shadow leasing teams, we often hear spirited debates about scenarios like this: 

An applicant has a $500 balance with their previous landlord but claims they paid it. Do you take their word? Request proof of payment? Call the previous landlord?

The key to automation isn't just having rules—it's having rules that leave no room for interpretation. That means getting specific about every scenario where someone might deviate from the standard path, i.e., edge cases. Otherwise, you can’t truly automate. You're just continually creating more spots where someone needs to step in and make a decision.

Tightening up your ruleset: the offer letter

Let’s take a common example. Many properties have a simple rule that says "We accept valid offer letters." But what makes an offer letter valid? This vagueness is especially important because offer letters have become a prime target for fraud.

Unlike bank statements or pay stubs, which are generated by computers with consistent formats, offer letters are typed by humans. An offer letter from Apple looks different from one from Goldman Sachs or Walmart. This makes them harder to verify automatically.

So instead of a vague "valid offer letters" rule, you need to spell out specifics:

  • Does it need to be on an official company letterhead?
  • How recent does the start date need to be?
  • What if someone's been at their job for a year—should they still be able to use their original offer letter?
  • What about someone who just got a promotion?
  • For income calculations, are we using the gross income stated in the letter? If we need net income, how do we convert it?

You might think adding more rules slows down automation. But actually, the opposite is true. When your rules are specific enough that any two people would make the same decision, that's when you can start automating. And good news—while you need consistent rules, you can update them as you spot new scenarios. Just make sure you're changing rules to address patterns, not to approve or deny specific applicants.

The high cost of missing fraud

There's another compelling reason to move beyond manual reviews: rental fraud is getting harder to spot. When property teams are already stretched thin managing applications and chasing down missing documents, fraud attempts can slip through. The National Multifamily Housing Council found 71% of property managers have seen more fraud attempts in the past year, and 93% have dealt with at least one fraudulent application. With average losses of over $1 million from fraud and nonpayment, even a few missed red flags can seriously hurt your bottom line.

The rental industry faces three main types of fraud:

  • First-party: Applicants who misrepresent their own details, like claiming a job they don't have or inflating their income
  • Second-party: Using someone else's identity with their permission
  • Third-party: Using stolen identities or creating "synthetic" identities by mixing real and fake information

Synthetic identity fraud represents a growing challenge. These fabricated identities often start when someone adds fictional authorized users to multiple credit cards. Over time, credit bureaus may begin treating these fictional people as real, even assigning them credit scores.

Technology helps apply these rules while catching fraud that manual reviews might miss. Here's what that looks like in practice:

  • Document verification: Advanced systems check both the visible details (like fonts and logos) and invisible metadata that might show tampering. They can spot irregularities that even experienced leasing agents might miss.
  • Identity verification: Instead of just matching a photo ID to a selfie, new systems look at an applicant's whole digital footprint. When a phone number appears on a credit file, it provides a strong signal of authenticity—phone carriers have strict identity requirements, making phone numbers surprisingly reliable for verification.

Even small behavioral details during the application process can reveal important clues. The way someone enters their Social Security number—typing versus pasting—can indicate whether additional verification is needed. These subtle signals, combined with standardized rules and thorough document checks, can lower your risk of fraud. 

The value of better screening

Let's talk about how faster, better screening actually impacts your bottom line. At first glance, you might think: "Our applicants usually give us 15-30 days' notice anyway—taking a few days to process applications won't hurt us." But that misses something important about how people make decisions today.

Speed builds trust

When applicants wait two or three days for an answer, they start to lose confidence. Our data shows they're significantly more likely to sign a lease when they get same-day responses. Even if you eventually fill that unit, slower response times mean you need more leads in your funnel to get the same results. More leads mean higher marketing costs and more work for your team.

The occupancy connection

Better screening affects occupancy in two key ways:

  1. Quick responses keep applicants engaged and confident in their choice
  2. When your leasing team isn't stuck chasing documents or investigating guarantor relationships, they can focus on selling and nurturing leads

Even a small improvement in occupancy—just a few percentage points—can dramatically improve your revenue over the course of a year.

Measuring your return

When calculating the value of improved screening, look at:

  • Time saved: How many hours can your team redirect to actually selling units?
  • Higher occupancy: What's the revenue impact of filling units faster?
  • Reduced bad debt: How much can you save by catching potential issues early?
  • Marketing efficiency: Can you reduce cost-per-lead when more applicants convert?

The math gets especially interesting when you consider consistency. When every application gets the same thorough review—instead of varying based on which leasing agent handles it—you reduce the risk of costly mistakes slipping through.

From rules to results

All this talk about rules and automation might sound good in theory—but what happens when a property team puts these ideas into practice? Let's look at McKinley Properties, who manages about 14,000 workforce housing units.

When McKinley first approached the screening challenge, their situation might sound familiar: different leasing agents interpreted application rules differently, and their team juggled multiple screening tools. Their company motto, "full, qualified, and collected," highlighted an important gap—they hadn't fully developed their "qualified" standards–which was hurting their ability to collect and reach full occupancy.

The first step was all about breaking down their rules into precise details. The team worked through every scenario they could imagine, creating clear guidelines for each situation.

Once they had those detailed rules in place, they could start automating decisions. The results surprised even them:

  • Their leasing teams found time to work with two additional prospects each day
  • They saved roughly 20,000 work hours that went back into actually selling units
  • Looking back at previous resident data, they found their new process would have prevented 44% of their past evictions.

This experience proved especially valuable as McKinley considered centralizing their leasing operations. While centralized leasing can work well without technology investments, the key to success always comes back to having crystal-clear rules that everyone understands and follows.

Same-day decisions, backed by your rules

All the challenges we've talked about—checking applications by hand, unclear guidelines, new fraud schemes—these are exactly why we built DecisionAssist. We know that property teams can get better results by writing down clear rules and following them consistently. But we wanted to give you the tools to make it easier.

Many screening tools still leave you doing the hard work. They might tell you something looks suspicious but expect you to figure out why. They might spot possible fraud but ask you to make the call. DecisionAssist works differently: we help you turn your screening rules into specific steps that technology can follow. 

If you're overwhelmed creating your ruleset, we’re happy to guide that process with you. But in the end, each screening step follows your rules: “If this condition is met, do this; if not, do that.” We've seen which rule combinations work well, and we're happy to share these proven approaches with you. Plus, we can show you real examples of how these rules have helped other property teams get better results.

Is the system perfect? Of course not—there's no such thing as perfect screening. What matters is having clear steps that treat every applicant the same way. Some applications pass quickly, some need more information, and some don't meet the requirements. That's it.

Imagine happier renters

Remember that Friday night application from our working mom? With DecisionAssist, her 7:30 p.m. submission gets reviewed right away. By Monday morning, your team isn't starting from zero—they're ready to move forward with a qualified applicant. And for that working mom? Like 58% of Findigs applications that meet basic requirements, she gets her answer within 24 hours. By Saturday morning, she's sharing the good news with her family: they're approved! No weekend spent worrying or filling out backup applications just in case. Just the excitement of planning their move to their new home.

Own your path

Excited about what’s next?

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